WarnerMedia revealed its new streaming service,HBO Max, during an investor presentation on Tuesday. The company announced it would launch in May 2020 at a price point of $14.99 a month, aiming to provide twice the content for the same price as HBOs standalone service.
Ok, we officially cant hold it in any longer. All your #HBOMax Qs are about to find their As, and well be making some big content announcements. Keep your eyes right here to be the first to know. pic.twitter.com/GbaUL6ueoK
— HBO Max (@hbomax) October 29, 2019
The new service will be bundled with AT&T TV, Cord Cutters News reports. WarnerMedia CEO and AT&T COO John Stankey sees the consumer switch from HBO to HBO Max as inevitable: Why wouldnt you want twice the content for the same price?
The AT&T-owned company says HBO Max will be free for premium subscribers of AT&Ts TV, internet, or wireless services. Current HBO subscribers who access the service through AT&T can also move to HBO Max at no extra cost. The telecom giant is currently negotiating with non-AT&T providers to make Max available for HBO subscribers who arent accessing it through their branded services.
The AT&T-owned company hopes for early adoption of the new streamer, which the brand will aggressively market,projectinga global user base to reach up to 90 million by 2025, including 50 million in the U.S. alone, The Drum reports. Chief executive officer Randall Stephensonannouncedthat AT&T plans to invest around $2 billion over the next two years into the streamer.
Stankey says the company will provide a "frictionless" opportunity for current HBO subscribers to subscribe to #HBOMax.
The company wants to reach 50 million U.S. subscribers by 2025. That's in addition to its global goals. pic.twitter.com/GEeu50LpQJ
— Casey Mendoza (@CaseyMdoza) October 29, 2019
Stankey expects localized versions of HBO Max to hit foreign markets in 2021, with a specific focus on European markets via licensing deals, given their ability to provide stability and predictability. The Comcast-owned Sky, Europes largest pay-TV operator,strucka deal Wednesday to broadcast HBO, Turner, and other Warner Bros. content on its waves. The UK-based company will also co-create new programming with HBO.
HBO Max will have roughly 10,000 hours of programming at launch. That includes branded originals, Warner Bros. film and TV properties, and HBOs current catalog. DC fans can take their pick of all the movies within its cinematic universe, including The Joker. Sitcom fans can watch all seasons ofFriendsandThe Big Bang Theory, and the streamer just won exclusive streaming rights toSouth Parkin a roughly $500 million deal, Varietyreports.An ad-supported version of HBO Max at a lower price point is planned for 2021, with live programming a possibility.
Were all in, said Stankey at Tuesdays media event, regarding AT&Ts heavy financial investment. General entertainment streaming is the next great opportunity to aggregate and grow [an] audience.